Safety… you’re doing it wrong.
“Don’t Read this Billboard Whiles Driving – Distraction kills”
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…whiles driving. To us grammar fanatics, that is incredibly distracting.
I can imagine a crashed car behind this sign and the back of it says “Told you so!”
har, har, har.
Why did you put up the billboard up in the first place? Are you trying to make the motorist feel stupid?